Mercedes-Benz Vans has launched its online store with a new campaign created by specialist production company, MADE THIS, in collaboration with Team X Australia.

The 'Your Van, Your Way' campaign showcases new options for purchasing and customising Mercedes-Benz Vans, either online or in-store.

"We designed this campaign to highlight the variety of options available to our customers throughout their entire purchase journey. It showcases our products, services, and support, both online and in-person, from the initial purchase to ownership. Team X and MADE THIS were fantastic to work with. They took our brief and delivered a production that exceeded our expectations," said Marketing and PR Manager, Mercedes-Benz Vans, Blake Vincent.

The shoot took place at NANT Studios, home to the world's largest LED volume, marking the first automotive campaign undertaken on that stage.

"For this creative project, it was important for us to have complete control over the customisable lighting. Nothing could compare to having the option to shoot at NANT Studios. Their volume stage allowed for unprecedented control over lighting setups and conditions. It is such an exciting moment in production because the facilities that now exist in Australia are truly empowering us with unprecedented possibilities for storytelling. We cannot wait for our next opportunity to return to the Volume and continue pushing the boundaries of visual effects work," said Head of Production, MADE THIS, Ainslee Littlemore.

MADE THIS was launched late last year to help clients innovate to stay ahead of the curve and build connections with empathy between their brands and their audiences. The campaign was designed to showcase Mercedes-Benz Vans' products, services, and support, both online and in-person, from the initial purchase to ownership.

"Working in partnership with MADE THIS was a dream - with a “one team, one dream” mentality we were able to take our vision to the next level and really create a well-rounded campaign from the ground up. Everything became within reach, and the opportunities MADE THIS provided really pushed the thinking and the craft," said Senior Creative, Team X, Jason Hatcher.