Seedooh to verify Tonic Media Network's displays

News 20 Apr 2021 - 2 min read

Seedooh to verify Tonic Media Network's displays

By Sam Buckingham-Jones - Senior Writer

Seedooh to verify Tonic Media Network

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: DOOH OOH Tonic Health Media digital OOH oOh!media

Australia’s largest health and wellbeing media network will now be verified by Seedooh, creating independent reports on the success of campaigns across their more than 3000 displays.

What you need to know:

Tonic Media Network has signed a contract with Seedooh to verify their campaigns
Seedooh will report on campaign delivery across each of THN’s 3500 screens
This means the OOH network will have automated reporting, free from human error or manipulation

“It’s critical that our customers have the confidence that we are delivering the right content, to the right screens at the right time.”

— Richard Silverton, Tonic CEO

Tonic Media Network’s more than 3000 Out of Home displays will be verified by Seedooh, the independent technology platform.

Under the contract announced this week, all of Tonic’s advertisers and partners will receive to-the-second breakdowns of how their plays performed on Australia’s largest health and wellbeing media network.

Seedooh says its best-practice Independent Verification Platform automates secure processing to quickly provide timely and accurate results, removing the potential for manipulation or human error in the data.

“It’s critical that our customers have the confidence that we are delivering the right content, to the right screens at the right time – and that if anything happens to impact that endeavour, then we are able to identify and rectify the issues as quickly as possible,” Tonic CEO Richard Silverton said.

“Seedooh is designed and proven to enable these things automatically and at scale, so we are very pleased to activate this integration, to help us improve our campaign reporting and delivery promise to all our customers.”

Tonic says it has 1600 digital TV screens, 1000 digital panels, 400 pharmacy digital panels and thousands more print panels across GPs and Pharmacies.

More OOH being independently verified

Seedooh’s Founder and CEO, Tom Richter, said the partnership should provide assurance for campaigns running on Tonic’s network. Tonic Media Network joins JCDecaux, oOh!media and BIG Outdoor in offering third-party verified reports to its customers.

“Our solution is efficient and automated, meaning less work for the Tonic team in demonstrating to their clients that their marketing budgets are being used effectively,” Richter said.

“With complete campaign data on demand for all Out of Home activity, we are making life easier for businesses like Tonic, giving them confidence backed by best practice controls in data integrity.”

Seedooh launched in Australia in 2017 as the world’s first Independent Verification Platform for Out of Home media. Since then, the platform has verified over 50 billion delivery events in more than 50,000 campaigns.