Luxury car dealership, Autosports Group, has chosen Zenith Australia as its media partner. The appointment follows a competitive pitch and will see Zenith managing the media strategy, planning and buying account for Autosports Group.

The partnership aims to target high net worth car buyers, leveraging key data and technology infrastructure to drive quality leads for the dealerships and maximise sales.

Autosports Group, established in 2006, is one of Australia’s largest prestige car dealership networks, operating over 55 retail businesses across Sydney, Melbourne, Brisbane, the Gold Coast and Auckland. Its portfolio includes automotive brands such as Aston Martin, Audi, Bentley, BMW, Ducati, Jaguar, Kia, Lamborghini, Land Rover, Maserati, McLaren, Mercedes-Benz, Mini, Rolls-Royce, Subaru, Volkswagen and Volvo.

"We are very excited to be working with the team at Zenith to drive our business forward. After an extensive review of a number of media partners, we felt that Jonny and the team at Zenith are the ones that will be able to really move the dial in terms of performance and will meet the needs of our growing business," said Chief Marketing Officer, Autosports Group, Melinda Spencer.

The Autosports Group account will be managed out of the Zenith Sydney office, effective April 2024.

"We are continuing our momentum from 2023, with our focus on investment, imagination and insight (ROI3) proving a real differentiator in the market. We are humbled and excited to be partnering with Autosports Group to reinvigorate ROI and supercharge their growth in 2024 and beyond," added Managing Director, Zenith Sydney, Jonny Cordony.