Veridooh, the adtech solutions provider, has announced the appointment of Prashand Menon as its new Group Business Director.

Menon, formerly of Scentre Group, Seven West Media, and News Corp, will be responsible for managing client and agency relationships across Veridooh's adtech solutions. He will report to ANZ Agency and Partnerships Director, Jordan Scott.

Veridooh is in the process of expanding its product and service portfolio, offering a wider suite of Out-Of-Home (OOH) verification and automation solutions. The company has also outlined plans for both national and international expansion in 2024.

Veridooh co-founder, Mo Moubayed, said, it’s a big year for Veridooh.

"We’re expanding both nationally and internationally, with some amazing new products coming down the line. We have big ambitions, and we’re going to need brilliant ANZ media experts like Prash to achieve them," he said. "We are pumped to have him on board as we double down on our commitment to making OOH the most attractive channel to invest in."

Menon expressed his excitement about joining the Veridooh team, "Since launching in 2019, what Jeremy and Mo have already achieved at Veridooh is remarkable. It speaks to a fantastic product, and a fantastic team. To now be in a position to come in and help amplify Veridooh’s impact is such an exciting proposition. The raw energy radiating from this team is infectious."