UM Australia has promoted Adam Russell to the newly created role of General Manager Melbourne. Russell will continue to lead on key Melbourne clients, including Kmart and OnePass, while retaining his current client lead remit.

Russell joined UM in 2017 and has most recently held the role of Group Account Director. With nearly 15 years of experience in the media industry, Russell has worked across multiple categories including FMCG, retail, alcoholic beverages, automotive, utilities, wearables, and tech sectors.

Anathea Ruys, CEO of UM Australia, praised Russell as well respected in the Melbourne media industry and said he will be an excellent leader of UM Melbourne’s talented team.

"As many people know I am a true Melburnian with a soft spot for both the city and its people and I am looking forward to working alongside Adam as he and his team continue to build on the amazing award-winning, creative work they already do for clients including Kmart, OnePass, Vanguard, AGL, HBF and Seek among others," she said.

Ruys also highlighted Russell's commitment to his craft. "Adam strives to be better at his craft every day, his naturally curious mind means he is a creative problem solver enabling him to design commercially-driven solutions for our clients: pivotal for success in our industry. I am delighted he has taken on this expanded leadership role and I have absolutely no doubt he will continue to lead the agency to success."

Russell's promotion is effective from April 1, 2024. He will join UM’s Senior Leadership Team (SLT) and report directly to Ruys.

On his promotion, Russell said, "For me, turning up to work is all about being the best you can be and sharing your commitment to the job with your team and clients. The media industry is such a diverse and creative environment where people from all walks of life can establish a fantastic career; and by taking on this new role, I am especially excited about the expanded opportunities I will have to mentor and coach the industry’s next generation of professionals. It’s a privilege to be offered this leadership role, I can’t wait to make a difference."