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Posted 20/03/2024 8:31am

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New plans roll out soon,
Paramount+ expands its reach,
Choice and value bloom.

In partnership with
Salesforce

Paramount+ unveils ad-supported subscription plans and pricing strategy

Paramount+ has announced the launch timing and pricing for its international ad-supported subscription offering, the “Basic (with ads)” plan.

The plan will roll out in April in Canada then June in Australia, priced at $6.99 CAD and AUD, respectively. The Paramount+ “Premium” plan will also roll out in Europe, starting with France this month.

The “Basic (with ads)” plan includes access to all series and films on the platform. The “Premium” plan offers premium quality formats, including 4K UHD, HDR10, and Dolby Vision, and allows streaming on up to four devices at once. In France, the “Premium” plan is priced at €10.99/month (or €97.99/year).

Paramount+ offers a variety of content including hit movies, exclusive originals, and iconic series spanning all genres. Subscription plans in Australia and Canada include: “Basic (with ads)” for $6.99 (AUD/CAD)/Month or $61.99 (AUD/CAD)/Year, “Standard” for $9.99 (AUD)/Month or $89.99 (AUD)/Year in Australia and $10.99 (CAD)/Month or $97.99 (CAD)/Year in Canada, and “Premium” for $13.99 (AUD/CAD)/Month or $124.99 (AUD/CAD)/Year. The “Standard” and “Premium” plans are available in France at €7.99 and €10.99/month, respectively.

"Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value," EVP and International General Manager of Paramount+, Marco Nobili, stated. "The ‘Premium’ tier has demonstrated great success in Canada, Australia and Latin America, and I am confident this offering will enable us to reach new subscribers in Europe, as well. As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family."

Lee Sears, President of International Markets Advertising Sales, added, "By introducing the ‘Basic (with ads)’ plan in Canada and Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series and films through our digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way."

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