oOh!media has commenced the installation of its Premium Sydney network in Woollahra, one of Australia's most affluent local government areas.

The Woollahra installation, set to go live in April, forms part of oOh!'s Premium Sydney offering - a fully digital Out of Home network. The network will feature large format and full motion Anamorphic screens, and a network of small format digital portraits in the CBD and eastern suburbs.

Woollahra's new digital street furniture network, funded by oOh!, features 77 LED screens, powered entirely by renewable energy and strategically placed across 10 eastern suburbs. The network will provide high-quality infrastructure for residents and commuters, including access to valuable community information.

"Woollahra demonstrates our continued commitment to make public spaces better by investing in high quality street furniture infrastructure for the benefit of all citizens commuting or living in this exclusive part of eastern Sydney. We are now well advanced in construction and excited about how it, combined with Sydney Metro and the Metro Martin Place will combine as part of the Sydney Premium network to deliver advertisers the most premium audiences with just one Out of Home supplier," said chief commercial operating officer, oOh!, Robbie Dery.

With a median salary of $250,000 and property prices 3.7 times higher than Sydney's median, Woollahra presents advertisers with the opportunity to access and connect with affluent audiences. The soon to be launched Sydney Metro City & Southwest line, reaching commuters at eight new strategically positioned CBD stations, will also join the Premium Sydney network.

The Sydney Metro Martin Place precinct, which will be home to Macquarie’s global headquarters, vibrant and diverse retail and premium dining spaces and a new underground connection for Martin Place Station customers, will also be part of the network.