Global brand suitability and contextual advertising platform, Channel Factory, has appointed Kartik Mehta as Head of Asia - Growth Markets.

Mehta, who brings over a decade of experience in tech sales, will focus on solidifying Channel Factory’s position in emerging markets. His role will also involve enhancing and localising Channel Factory’s global strategy to aid its sustained global growth.

Mehta has a track record in market expansion for companies such as Vserv, YouAppi, and Silverpush.

In his most recent role as Chief Revenue Officer/Chief Operating Officer at Silverpush, he played a key role in growing the global business from its inception in 2017. Under Mehta's leadership, Silverpush expanded to over 15 geographies, achieved double-digit million-dollar earnings, introduced new revenue streams, and won multiple industry awards.

Before his career in technology sales, Mehta spent over a decade in global advertising agencies such as JWT, Ogilvy and Cheil. His extensive experience in both advertising and technology sales positions him well to lead Channel Factory's growth in Asia.

"Advertising is one of only a handful of industries that is seeing continued and sustained growth in emerging markets, despite macroeconomic pressures. As such, it's important that you seize the opportunities with many companies vying for dominance. Having Kartik join our Global Management Team, with his impressive experience in expanding businesses into emerging markets, will enable Channel Factory to identify and grab as many opportunities as possible across India and Southeast Asia. I look forward to having Kartik elevate our global strategy in order to drive the greatest growth possible," said Channel Factory Chief Growth Officer,Robin Zieme.

Channel Factory's mission is to create a suitable video ecosystem that connects creators, brands, and consumers by enabling advertisers access to the most relevant videos, channels, and creators. The company's platform uses a deep YouTube dataset to ensure brand suitability, customised content alignment targeting, and maximum performance for advertisers.

"Channel Factory has undergone some really impressive growth over the past few years, but there are still so many opportunities ahead to expand upon this. It’s the opportunity to implement new strategies across emerging markets in order to drive growth that pushed me to join Channel Factory. I’m looking forward to taking this exciting challenge head on, and seeing, in real-time, the impact our team can deliver in these markets," said Mehta.

Channel Factory has offices across the USA and is present in over 30 countries worldwide.