The Media Federation of Australia (MFA) has announced its dual-city flagship event, MFA EX, will take place in new venues in Sydney and Melbourne in 2024. The event is set to kick off in Melbourne on Thursday 5 September at The Timber Yard, and in Sydney on Thursday 19 September at White Bay Cruise Terminal. The new venues are expected to accommodate larger audiences, following previous years' sell-out events with over 2,500 attendees.

Content submissions for MFA EX sessions are now open for MFA member agencies. The theme for the event is 'Change for the Better', focusing on three key areas: bettering our product and craft; bettering our people; and bettering the environment and society. The conference will invite keynote CEOs and CMOs to discuss their most pressing industry issues and how media agencies can help them change for the better.

Member agencies are invited to submit content proposals by 28 March for presentations and panel discussions. Media agency employees with less than 15 years’ experience are also invited to submit proposals for Inspiration X – short presentations with the goal of presenting a new or provocative perspective.

"We’re excited to be bringing the industry together again for this important event, bigger and better than ever before, to champion our industry purpose of We Are The Changers. The goal of MFA EX is to highlight ground-breaking media thinking, innovation, people development and best practice in driving marketing effectiveness, all the while making the case for positive change. We can’t wait to see what inspiring and thought-provoking ideas are put forward by our industry colleagues." - Sophie Price and Chris Colter, MFA Awards Co-Chairs

According to the organisers, Agencies in Sydney and Melbourne will participate in an agency shutdown on the day of their respective events, to enable everyone to attend. In 2023, MFA EX Sydney and Melbourne attracted more than 2,500 media professionals, covering topics such as AI versus EQ, people-focused marketing, avoiding greenwashing, and arriving at a personal Net Zero roadmap.