In perhaps the most logo-centric ad of the year so far, Suzuki is celebrating the easing of restrictions and increased 25km travel radius for Melbournians, with a state-wide campaign to encourage test drives of its product range.

Launching with a film and outdoor the next phase of For Fun’s Sake is Joyrides, a chance for Melbournians to take a test vehicle on the road - even if they have no intention of buying a car.

Rob Rosengarten, Assistant Marketing Manager, Suzuki, says: “It’s been a hard couple of months only being able to do laps of the same 5km. Now we’ve got some of our freedom back we thought we’d invite people to enjoy driving again. So, if you don’t have a car, or even if you do, come and take a Joyride, for no other reason than for fun’s sake.” 

“Now that we can once again drive just for the fun of it, we didn’t want Suzuki to miss the opportunity to celebrate,“ adds Matt Lawson, Chief Creative Officer, Deloitte Digital.   

The campaign will roll out through OOH, digital and social channels today.