Network 10 to push more reality content on Facebook
Network 10 and Facebook have agreed a content partnership that will see the network create and distribute more content on the social media platform for shows including The Bachelor Australia, The Bachelorette Australia, Bachelor In Paradise, The Living Room, I’m A Celebrity…Get Me Out Of Here! and The Loop.
"Our aim is to bring exclusive content – including behind-the-scenes footage, recaps, interviews and much more – to Facebook audiences, leveraging the great content and talent we have on 10. The new content will compliment and amplify our broadcast platforms and our rapidly-growing digital platforms including 10 Play and 10 Daily," she said.
Current Facebook content series in production include The Bachelor Australia’s Bachelor Unpacked, The Living Room’s The Living Room Extra and The Loop’s Unlooped.
"We built Facebook Watch on the notion that watching videos can help you connect more deeply with people and to connect with people around the videos you love," said Facebook Australia & New Zealand managing director William Easton. "10’s episodic highlights allow fans on Facebook to catch up on those watercooler moments from their favourite TV shows as well those who want something deeper, to connect to longer and exclusive companion content."