Publicis Groupe has exceeded its own expectations for the first half of 2024, with net organic revenue growth of 5.4% for 6.688 billion euros (A$10.868 billion).

The second quarter of 2024 saw net revenue organic growth of 5.6% for 3.458 billion euros (A$5.619), which is an acceleration compared to the four-year Q2 compound annual growth rate (CAGR) of 4.7%.

Chairman and CEO, Arthur Sadoun, said the Groupe's Q2 performance was 400 basis points ahead of the industry. The growth was solid across all regions, with the US at +5.3%, Europe at +4.2%, and APAC at +7.7%. Notably, China saw an acceleration to +10.5%.

"Despite a backdrop of ongoing macro-economic pressures, not only did our H1 performance demonstrate that our model is strong. It also showed that our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019," said Sadoun.

"As a result, we are confident in our ability to accelerate further in H2. We are raising our net revenue organic growth guidance and now expect to deliver between +5-+6%. We will maintain our best-in-class financial ratios while continuing to make material investments in our talent and AI strategy.

"As we further extract ourselves from the pack, we have everything we need to continue to lead and reinvent our industry thanks to our transformation. We have a winning go to market, which has put us at the head of the new business rankings for the past five years. We have taken the leadership of personalization at scale, demonstrated by our combined Data and Media offering’s double-digit growth this quarter, for the third year in a row. And thanks to Publicis Sapient, we are uniquely positioned to partner with our clients in their AI-led transformation.

"I would like to take this opportunity to thank all of our clients for their trust. I would also like to thank our people around the world for their outstanding work. Sustaining these levels of outperformance in such a difficult environment is an everyday battle and with the Executive Committee we are truly grateful for all of their efforts.”