Havas Media Melbourne wins Accolade Wines media account

News 19 Jul 2022 - 1 min read

Havas Media Melbourne wins Accolade Wines media account

By Staff writer

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Tags: media buying Havas Media Accolade Wines

Havas Media Melbourne will handle media for Accolade Wines after winning the business via competitive pitch. The deal comes as rival Treasury Wine Estates moves to in-house digital media, data and production.

What you need to know:

Havas Media Melbourne wins Accolade Wines.
Will handle strategy, planning and buying across the group locally and for global campaigns.

Havas Media Melbourne will handle media for Accolade Wines after winning the business via competitive pitch.

Accolade, one of the world's largest winemakers, owns the Hardy's brand, alongside around 40 others internationally.

The deal comes as rival Treasury Wine Estates moves to in-house digital media and creative.

For Accolade, Havas will handle media strategy, planning and buying across the group as well as planning and buying for global campaigns.

“We were impressed by Havas's ability to apply our own category insights with their audience and market expertise and tools to deliver unique and forward-thinking strategic solutions. We are incredibly excited about this partnership," said Jack Glover, Marketing Director at Accolade Wines.

Naomi Johnston, General Manager Havas Media Melbourne said the pitch process was "thorough and collaborative ... led by a clearly very talented marketing team. Since being appointed we’ve felt very much the trusted partner whose experience and expertise in the category has been incredibly valued".