Shopper Media Group rebrands to Shopper to get 'closer to customers'

News 19 Jul 2021 - 1 min read

Shopper Media Group rebrands to Shopper to get 'closer to customers'

By Sam Buckingham-Jones - Senior Writer

The Shopper brand is "approachable yet powerful", CEO Ben Walker says.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: digital OOH Retail media out of home DOOH

Digital retail out of home provider Shopper Media Group, has rebranded, now calling itself Shopper.

What you need to know:

Shopper Media Group has rebranded to Shopper.
The company has digital screens in 400 shopping centres that can be programmatically traded.

Retail out of home company Shopper Media Group has rebranded to Shopper.

The rebrand, which includes new positioning as “closer to customers”, is a demonstration of the confidence the brand has in its growth, said chief executive Ben Walker said.

“We will continue advocating for retail OOH and accelerating change that drives growth for the category," per Walker.

“Our fresh new look and feel is inspired by the audiences we represent. The Shopper brand ... reflects the energy and vibrancy of Australian local communities.”

Shopper reaches consumers via digital screens in some 400 shopping centres.