What you need to know:

• Shopper Media Group has rebranded to Shopper.
• The company has digital screens in 400 shopping centres that can be programmatically traded.

Retail out of home company Shopper Media Group has rebranded to Shopper.

The rebrand, which includes new positioning as “closer to customers”, is a demonstration of the confidence the brand has in its growth, said chief executive Ben Walker said.

“We will continue advocating for retail OOH and accelerating change that drives growth for the category," per Walker.

“Our fresh new look and feel is inspired by the audiences we represent. The Shopper brand ... reflects the energy and vibrancy of Australian local communities.”

Shopper reaches consumers via digital screens in some 400 shopping centres.