Adobe has launched the Adobe Express mobile app, making Adobe Firefly's generative AI available to users on the go. Described as the "the all-in-one AI content creation app" Adobe Express will allow users to ideate, design and share standout social media posts, videos, flyers and logos, using Adobe's creative tools.

"Adobe Express brings the magic of Firefly generative AI directly into web and mobile content creation experiences,” said senior vice president, Adobe Express and Digital Media Services, Adobe, Govind Balakrishnan. “We’re excited to see a record number of customers turning to Adobe Express to promote their ideas, passions and businesses through digital content and on TikTok, Instagram, X, Facebook and other social platforms.”

Features of Adobe Express include Text to Image, Text Effects, Generative Fill, and Text to Template, which allow users to generate images and designs, insert, remove and replace objects, and create headlines from a simple text prompt. Other AI features include Animate from Audio and Caption Videos, which automate complex processes into one-click actions.

The app also offers a content scheduler for planning, previewing, scheduling, and publishing to social media channels. The app has integrated with TikTok’s Creative Assistant and introduced Express GPT as part of the growing collection of custom GPTs available to ChatGPT Plus subscribers. Adobe has partnered with Kajabi, a creator commerce platform, to assist Kajabi creators in generating and editing content.

The app is available for free worldwide in many languages and on most Android and iOS devices.