The Royal Australian Air Force (RAAF) has launched a new campaign, 'Up There', in partnership with Defence and VML. The campaign aims to inspire the next generation of candidates and challenge misconceptions about a career in the Air Force being out of reach for many young Australians. The campaign film, shot by DIVISION, features a cinematic score by Massive Music composer, Lance Gurisik, recent winner of the advertising category at the Screen Music Awards.

The film showcases the Air Force's fleet, including F-35A Lightning II and F/A-18F Super Hornet jets, an E-7A Wedgetail early warning and control aircraft, and a C-17A Globemaster heavy airlifter. The aircraft were filmed air-to-air from an L-39 jet with a high-definition gimbal camera, marking the first use of this technology in Australia.

The 'Up There' campaign is part of a long-term partnership between Defence Force Recruiting and VML. The integrated campaign includes over 100 assets across TV, cinema, OOH, radio, digital, and social platforms. The campaign team includes Director General Defence Force Recruiting CDRE Jan Wiltshire, Director Military Recruiting GPCAPT Chris Ellison, and others from Defence, along with a team from VML and DIVISION.

Robyn Bergmann, Creative Director at VML, said, "A career in Air Force is like no other. It’s the only job in the world where you’ll transcend the boundaries between land, sky, and space." Thomas Tearle, Chief Executive Officer, Australia & New Zealand, added, "The latest campaign from our long-term partnership with Defence Force Recruiting will inspire a new cohort of young Australians to explore diverse careers in Air Force - from medical and intelligence roles, to aviation roles, and beyond, into space and cyber. We’re really proud of this campaign and look forward to seeing how our work continues to attract new candidates to consider an ADF career."