Avanade, a prominent provider of Microsoft solutions, is extending its Avanade X business into Australia and Europe. Initially launched in North America in 2023, the expansion brings more than 2,800 Microsoft-focused digital and design professionals to a total of 14 countries. Avanade X is a digital creative consultancy that specialises in Microsoft technology, aiming to help businesses differentiate themselves in their markets.

"We are dedicated to igniting a passion for brands. Personalised experiences have never been more important and businesses that prioritise them while also harnessing the power of AI will emerge as leaders in the next decade," stated Jason Hunt, Global Lead for Avanade X. "As customer and employee expectations reach new heights and the pace of change accelerates, brands frequently overpromise and underdeliver. Avanade X stands as the bridge, creating digital products and experiences that seamlessly integrate with the rhythms of modern life and work."

The expansion will enable more businesses to access Avanade’s skills, experience, and industry expertise. Avanade X will work alongside Avanade’s Advisory and Technology business groups to create unique experiences using Microsoft Technology. The expansion covers Australia, United Kingdom, Ireland, France, Belgium, Netherlands, Austria, Switzerland, Germany, Italy, and Poland.

"It’s an exciting time for Australian businesses as they look to accelerate their AI adoption journey,” says Joan O’Reilly, Regional Avanade X Lead, Avanade Australia. “As Australian business leaders prepare for an innovative and pragmatic future with AI, it’s important to have the right mix of expertise that can fulfil not only current business needs but also empower future experiences. The Avanade X team look forward to working closely with local businesses on this transformative journey to create relevant and enduring experiences for their employees and customers."