Australian Eggs has rolled out the latest instalment of its 'Bring the Bright' campaign, developed by Connecting Plots. The campaign, which was initially launched in September, aims to demonstrate how eggs can add fun and brightness to Australian meals. The new work continues to promote this positioning, while also encouraging the use of eggs beyond just breakfast meals.

"The 'Bring the Bright' brand platform has been received incredibly well, people really connect with it," says Rowan McMonnies, Australian Eggs Managing Director. He also noted that people are starting to embrace eggs in a broader range of meals and occasions.

The latest chapter of the campaign tells the story of a playful family dinner where the core ingredient goes missing. Created in partnership with Infinity Squared, UM and Liquid Ideas, the campaign will be rolled out across digital channels including BVOD, DOOH, social and owned channels over the coming months.

"The 'Bring the Bright' platform is about the inherent joy that eggs can deliver," says John Gault, Connecting Plots Creative Partner. He believes the platform has enormous potential and this is just the start of showcasing the breadth and versatility of the humble egg.