Nine.com.au is broadening its digital products with the launch of a new site, 9Travel which will serve as a hub for travel news, reviews, guides, tips, and hacks, with a dedicated section for cruising and exclusive deals.

The development of 9Travel was spurred by demand from audiences and advertisers, as well as Nine's research indicating that one in two readers are planning on travelling in the next 12 months.

Previously, travel content was housed within the 9Honey vertical, but Nine.com.au will now have a standalone site dedicated to travel. The new site will focus on popular destinations such as Queensland, New Zealand, Bali, Fiji, and Hawaii, and will offer a selection of cruising, short trips and weekend getaways.

Nine.com.au Director Kerri Elstub said: “Despite cost of living pressures, Australians are saving to support their love of travel, both at home and overseas. Our new site will help families find the best deals and latest travel news to help them plan their dream trip.” She added, “With a focus on popular destinations like Queensland, New Zealand, Bali, Fiji, and Hawaii, plus a selection of cruising, short trips and weekend getaways, we’ll have something for every traveller.”

9Travel will be run by editor Kristine Tarbert, who is currently on maternity leave. The Acting Editor is Jemima Skelly. Media personality Sami Lukis has joined the site as an ambassador and contributing writer. Lukis said: “I’m beyond excited to be joining the team. As someone who has always been travel obsessed, it’s a dream come true. I can’t wait to hit the road, and the air, and the oceans and share my fabulous travels with the 9Travel audience!”

9Travel will sit alongside 9News, WWOS, 9Honey, Product Reviews, Entertainment and Property on Nine.com.au, which reaches 10 million Australians every month.