Match & Wood wins Snooze media business

News 18 Oct 2022 - 1 min read

Match & Wood wins Snooze media business

By Staff writer

Chris O'Keefe: Happy with the win.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Independent media agency Match & Wood has won media strategy, planning and buying for bedding brand Snooze from Starcom Melbourne.

Independent media agency Match & Wood has won all paid media duties bad search for bedding retailer Snooze from incumbent Starcom.

Snooze operates out of 80 Australian locations via a franchise network. Marketing boss Doni Davies said the indy agency's "experience and detailed strategic media approach were the right fit" for the brand.

"The more time we spent together it was clear that Match & Wood believed in the same things as we did, which we feel sets a solid foundation for the future. There is a strong cultural fit and we look forward to partnering with them to achieve our ambitious growth plans for the business.”

Match & Wood has offices in Melbourne and Perth and claims to be one of Australia's fastest growing independents. In February it won both the Chobani and Gippsland Dairy brands and also counts the likes of Curtin University, Speedo, HIF Australia, NOW Finance, Private Healthcare Australia, and Synergy on its books.

Match & Wood COO, Chris O'Keefe (pictured) said the agency is delighted with the win, which is "testament to the depth of specialist talent we have in the agency".