Former McDonald's marketer Jo Feeney launches first ad campaign with Michael Hill

News 18 Oct 2021 - 2 min read

Former McDonald's marketer Jo Feeney launches first ad campaign with Michael Hill

By Sam Buckingham-Jones - Senior Writer

"At Michael Hill, marking the special moments in peoples’ lives is at the heart of what we do," Jo Feeney, Global CMO, says.

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Tags: Jo Feeney McDonald's Michael Hill Christmas

A new ad campaign from Michael Hill – the first with former McDonald's marketer Jo Feeney at the helm – has gone live, aiming to “make their Christmas” as NSW and Victoria emerge from lockdowns.

What you need to know:

Former McDonald's marketer Jo Feeney has launched her first campaign in her new role as CMO of Michael Hill.
The campaign, by CHE Proximity, runs on all channels, in Australia, New Zealand and Canada.

Former McDonald's marketing director Jo Feeney has launched her first campaign as Chief Marketing Officer of Michael Hill.

The jeweller has gone early for Christmas in a bid to tap huge latent demand and high household savings as NSW and Victoria emerge from lockdowns.

The campaign, from CHE Proximity, follows a young boy, Archie, as he creates Christmas gifts for people in his life.

It launched across all channels in Australia, New Zealand and Canada on October 14.