DoorDash releases first local brand campaign in bid for growth

News 18 Oct 2021 - 2 min read

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Tags: DoorDash Brand campaign Cummins & Partners

Delivery platform DoorDash, which claims to reach 82 per cent of Australians, has launched its first brand campaign in Australia since launching two years ago.

What you need to know:

DoorDash has launched its first local brand campaign, “We DoorDash”.
The OOH, TVC and digital campaign was created by Cummins&Partners and shows people describing what they order, using “DoorDash” as a verb.

International online delivery platform DoorDash has created its first brand campaign in Australia, two years after it first launched in Australia.

The campaign, “We DoorDash”, was developed by Cummins&Partners, and positions the company in a reimagined convenience sector in Australia.

The OOH, TV commercial and digital campaign shows people describing what they use DoorDash to order – coffee, groceries, nappies, and other goods.

In the two years since DoorDash launched in Australia, it has grown to 26,000 merchants and reaches 82 per cent of Australians through its driver network.