Clemenger BBDO has announced the expansion of its strategy team with four significant senior appointments. The new hires include Jon (JT) Turton as Experience Strategy Director, Vanessa (Ness) Quincey as Senior Strategy Director, Maya Mausli as Head of Product, and Brooke Thompson as Head of Strategy.

JT Turton brings to the table a wealth of experience in customer-centric design and business transformation, having previously worked with AKQA and MYER. Ness Quincey, with a decade of experience in New York, has worked with TBWA\Chiat\Day, GREY, and VaynerMedia. Maya Mausli, who has held roles with Samsung Australia, McCann Worldgroup, AKQA, and PwC, will be developing products and services across connections and content strategy, analytics, customer insight, and enterprise AI. Brooke Thompson, formerly with whiteGREY and Mindshare, will use her experience in connections and marketing strategy to guide brands in the Clems portfolio and oversee the department.

Simon Wassef, Chief Strategy & Experience Officer at Clemenger BBDO, commented on the new appointments, "Clems has a long history of reframing businesses, behaviours and culture. Now, we are reframing strategy for a new era in culture, marketing, experience and technology with these world class talents. A company with Clems’ ambition needs strategists of this calibre."

He further added, "Ness is a gun whose grasp of how to build brands in culture is exactly what we need. Maya’s ability to solve really hard business problems is prodigious. JT enables us to drive our renowned brand thinking throughout the customer experience. Brooke’s insight and empathy make her an incredible Head of Strategy. I’m stoked to round out the strategy department with these legends alongside behavioural scientist Helena Duniec, brand strategist Cecilia Hund and head of Cultural Design, Rhian Mason."

The expansion of the strategy team follows the launch of Social, PR & Influence practice Chemistry Set.