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Broadsheet and Dove unite,\n'State of Style' shines a new light,\nReal beauty in sight.",
"rating": "85",
"tags": "marketing
Broadsheet, Dove tackle AI and beauty standards in 'State of Style' digital issue
Australian publication Broadsheet has teamed up with Dove for a new 15-article digital issue centred around fashion and beauty.
The 'State of Style' edition aligns with Dove's 'Real Beauty' campaign, which challenges the use of artificial intelligence (AI) in promoting unrealistic beauty standards.
The issue will feature talent-led interviews discussing the impact of AI on beauty standards. Branded content pieces produced with Dove will include photo galleries from the streets of Sydney and Melbourne, and a deep dive into 100 years of western beauty standards. It will also include an interview with Chelsea Bonner, founder of Bella Management, discussing the dangers of AI in beauty standards.
The 'State of Style' issue will also feature a cover story from Australian Fashion Week 2024, a feature on rising fashion star Alex Higgins, and a two-week trip through Scandinavia with street style photographer Liz Sunshine.
“Broadsheet’s themed digital issues have become a critical pillar of our editorial strategy and give us a chance to dive deep into the cultural conversations that matter most,” said Broadsheet’s Australia editor Nick Connellan. “Dove has championed realistic beauty standards for 20 years, and we’re thrilled to have it sponsoring this latest edition."
Broadsheet launched its digital issues earlier this year, with the last two issues achieving more than 100,000 organic page views.
Marketing Manager for Dove at Unilever, Tess Giordimaina, said: “Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity. By introducing the Real Beauty Prompt Guidelines, we aim to foster a more inclusive and transparent approach to beauty in the digital age. It's our mission to uplift women and girls everywhere and ensure they see their true selves reflected in the media.”
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