Dentsu Aegis Network announced the launch of dentsumcgarrybowen, a global full-service creative agency combining creative services and brand solutions, bringing together mcgarrybowen and Dentsu brand agencies.

This new entity brings together more than 3,000 talented creative people, working in 33 locations, and representing 24 key global markets. 

This new global entity is part of the newly formed Creative line of business at Dentsu Aegis Network that includes creative, content, design & experience agencies outside of Japan, including Dentsu brand agencies, Isobar, John Brown and Dentsu PR agencies, including Mitchell.

Dentsu Aegis Network’s Creative line of business in Australia and New Zealand is comprised of three core brands including BWM Dentsu, Isobar and MKTG, along with specialty PR and Communications agencies Haystac and Cox Inall.

“BWM Dentsu will be the Australian shop front for dentsumcgarrybowen. I am thrilled that BWM Dentsu, an agency Rob, Jamie and I started 23 years ago, is now a key part of a truly global creative agency," Paul Williams, CEO, BWM Dentsu Group says.

“We have been branded as a Dentsu agency for the past five years, and have worked closely with Dentsu agencies to service global clients.  This is the next step in the evolution of the Dentsu creative offer."