Global sleep technology brand, ResMed, has partnered with Motio Cafe media network on a campaign to mark World Sleep Day.

The campaign involves handing out free coffees in CBDs and urban locations, but it's not just about the caffeine hit - the aim is to educate people about the value of quality sleep and the potential health challenges associated with poor sleep.

The initiative includes a 'Statsroom' sleep dashboard on digital displays in cafés, and free coffee in custom-designed cups that tell a story about sleep health.

The 'Statsroom' branded content will republish findings from ResMed’s 2024 ANZ Global Sleep Survey into bite-sized content that will run natively on Motio’s Health and Café content platform.

"Often we can think a little dose of caffeine first thing in the morning or as we feel the afternoon slump is what we need to keep us fresh and engaged and we’re hoping this activation and wider campaign encourages audiences to think about the potentially deeper problems at hand when it comes to their sleep health - Through Motio Café, we had a poignant opportunity to connect with the people whilst they are in work mode, who may be experiencing sleep-related challenges or know someone who is," said ResMed’s Senior Media and Creative Manager, Charlotte Swindell.

In addition to the Motio Café activity, ResMed, through Sanctuary Media, have also activated Motio’s Health network of ultra-large medical practice waiting room environments.

Motio CEO, Adam Cadwallader, said: "With audiences back to near pre-covid levels across the majority of Motio’s network, this has been a brilliant way to wake up the cities with great coffee. The team have loved working on this very elegant multi-format execution with ResMed, a long-term partner for Motio."

ResMed is a global leader in sleep medicine and non-invasive ventilation based on innovative technology advancing the diagnosis, treatment, and management of sleep-disordered breathing.