Selz sells: Amazon acquires Sydney-based ecommerce firm

News 18 Feb 2021 - 1 min read

Selz sells: Amazon acquires Sydney-based ecommerce firm

By Brendan Coyne - Editor

Selz CEO and founder, Martin Rushe

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Amazon ecommerce Selz direct-to-consumer DTC

Amazon has acquired Sydney-based ecommerce platform Selz. The firm helps small businesses and entrepreneurs set up online stores.

Amazon acquires Sydney-based Selz.
Ecommerce platform enables small businesses to set up shop online.
Terms undisclosed.

Amazon has acquired Australian e-commerce firm Selz. The firm helps small businesses build out digital stores and is seen as an alternative to Shopify.

Selz, which has offices in Sydney and Manila, did not disclose any detail other than a brief statement by CEO and founder, Martin Rushe:

"We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs," said Rushe.

"Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates."

Rushe founded the firm in 2013. He is an adjunct professor at UTS and was the chairman and founder of Everywhere Internet, acquired by ASX-listed BigAir Group in 2015.