Selz sells: Amazon acquires Sydney-based ecommerce firm

News 18 Feb 2021 - 1 min read

Selz sells: Amazon acquires Sydney-based ecommerce firm

By Brendan Coyne - Editor

Selz CEO and founder, Martin Rushe

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Tags: Amazon ecommerce Selz direct-to-consumer DTC

Amazon has acquired Sydney-based ecommerce platform Selz. The firm helps small businesses and entrepreneurs set up online stores.

Amazon acquires Sydney-based Selz.
Ecommerce platform enables small businesses to set up shop online.
Terms undisclosed.

Amazon has acquired Australian e-commerce firm Selz. The firm helps small businesses build out digital stores and is seen as an alternative to Shopify.

Selz, which has offices in Sydney and Manila, did not disclose any detail other than a brief statement by CEO and founder, Martin Rushe:

"We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs," said Rushe.

"Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates."

Rushe founded the firm in 2013. He is an adjunct professor at UTS and was the chairman and founder of Everywhere Internet, acquired by ASX-listed BigAir Group in 2015.