Koala scraps CMO role for CCO position, Peter Sloterdyk exits

News 17 Aug 2021 - 1 min read

Koala scraps CMO role for CCO position, Peter Sloterdyk exits

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Tags: Koala Peter Sloterdyk koala.com, direct to consumer, DTC, Covid-19, advertising, marketing, TV, social media, e-commerce

Marketing boss for mattress and homeware brand Koala, Peter Sloterdyk, has exited the business following an internal restructure. The CMO role has been scrapped to make way for a new Chief Commercial Officer role.

What you need to know:

Koala CMO Peter Sloterdyk has exited the business following an internal restructure.
The Australian e-commerce brand has scrapped the role completely, in favour of a newly created CCO position.

Direct-to-consumer Australian mattress and homewares company Koala has undergone an internal restructuring of its marketing team, which has seen CMO Peter Sloterdyk exit the business.

Tasked with taking Koala global, Sloterdyk joined the company just as Covid-19 hit. The former Grindr and Netflix marketer has been working remotely from the US since taking over the role.

In a statement, Koala told Mi3 the business had scrapped the CMO position entirely and was now "passively" hunting for a Chief Commercial Officer, which would assume some of the responsibilities Sloterdyk had held.

The brand also claimed that the decision had nothing to do with the remote working situation Sloterdyk was operating under, adding it was still "prudent" the business has senior leaders based in one of its three key markets.

"After aligning our org design to our strategy we've passively started looking for a Chief Commercial Officer that through a global brand team and country specific marketing teams removes the CMO role," a spokesperson said.

"Koala is really proud to have doubled its workforce over the last 12 months creating a significant number of Aussie jobs.

"This growth aligns with Koala's ambitions to continue expanding its national and international presence and its product range. The next year will be an incredibly exciting time for Koala, with fantastic opportunities in Australia, Japan and South Korea."