Mailchimp, the AI-powered email and marketing automation platform, has unveiled its new revenue intelligence technology using predictive and generative AI models to identify potential customers and create engaging email and SMS content to boost purchases and brand loyalty.

The revenue intelligence technology is designed to give marketers opportunities to increase revenue by benchmarking customers’ marketing against industry-specific financial inputs and marketing performance data points. The technology will recommend the right time to target customers and generate more personalised and revenue-driving content.

"Predicting what will spur different customers to explore, to spend, and stay loyal remains one of the most complicated challenges for marketers—and simultaneously one of their biggest growth opportunities. By building on our AI-driven innovations within Intuit’s data-rich platform, our customers can make smarter, more integrated business decisions that simultaneously grow their customer base and put more money in their pockets," said Rania Succar, SVP and General Manager of Mailchimp.

The new revenue intelligence system will integrate with marketers’ daily workflow, turning over 60 petabytes of user interactions across the Intuit ecosystem into tools that can create personalised action plans. The revenue intelligence capabilities in Mailchimp will allow marketers to maximise their ROI by leveraging financial data from QuickBooks, experiencing AI natively in the platform, predicting revenue based on segmentation, targeting repeat purchases, generating branded content that performs, and visualising revenue with a marketing funnel.

"We've been quite good at customer acquisition, and we want to focus more on customer loyalty and retention. Email is a big part of helping us to achieve that. Utilising AI to help with analytics and finding out more about customers—really getting a clear idea of who they are and what their shopping habits are—is key for us," said Charlotte Howell, digital marketing and ecommerce manager at Grafton International.

Mailchimp is also expanding its SMS features in the UK, following its initial US launch last June. The expanded SMS functionalities provide a 360-degree subscriber view that pulls all data sources into one place. Marketers worldwide can sign up for the revenue intelligence early access updates, and expanded SMS functionalities are now available to UK customers.

"SMS marketing has grown to become a critical component to engaging consumers. Our US customers are seeing up to 16x ROI in the first 3 months after launching their first SMS campaign, and with over 93% deliverability rates, Mailchimp’s SMS is an incredibly reliable tool for building a meaningful relationship with your customers and a powerful way to drive engagement, conversion, and brand loyalty," said Michelle Taite, Chief Marketing Officer at Mailchimp.