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Qudos Bank's new face,
Kevin Ramsdale takes the reins,
Marketing's new pace.
Qudos Bank appoints Kevin Ramsdale as CMO
Kevin Ramsdale (right in picture) has been appointed as the new Chief Marketing Officer (CMO) of Qudos Bank, effective from 16 January 2024. Ramsdale brings a wealth of experience across retail banking, the mutual sector, and retail, having previously held roles as CMO at Judo Bank, Chief Customer Officer at RACV, and Marketing Director at JB-Hi-Fi.
Ramsdale's tenure as CMO of Judo Bank lasted three years, during which he also held senior marketing roles at RACV, JB-Hi-Fi, National Australia Bank, Bupa Australia, and Ford Motor Company.
Qudos Bank CEO, Brendan Wright, expressed his enthusiasm for Ramsdale's appointment, stating, "I am excited to have Kevin on board to drive our strategic marketing initiatives and refine our purpose as a customer-owned bank."
Qudos Bank is a member-owned bank, and Ramsdale's appointment is expected to further strengthen its customer-centric approach.