Customer data platform (CDP) Meiro, whose clients include brands such as Chemist Warehouse and Societe Generale, has successfully secured US$3 million in an oversubscribed pre-Series A funding round. The round was led by Southeast Asian venture capital firm Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central. This marks Meiro's first strategic funding round after five years of self-funded organic growth and profitability.

"We are thrilled to have gained the trust of some of the best brands in Southeast Asia after years of building a sustainable business. We are excited and appreciative of the opportunity to partner with the region’s most respected VC funds, Wavemaker Partners, and the Angel Central group. In choosing our partners, we prioritized synergy in values, the chemistry between the teams, and their deep understanding of our B2B enterprise software industry," said Meiro Co-founder and CEO Jana Marlé-Zizková.

The funding will be used to accelerate the company's growth, fast-track its product development, bolster its team, and expand its presence in Europe and Southeast Asia. Meiro plans to enter new markets, starting with the establishment of a branch in Dubai in 2024.

"Due to the rapid shift towards first-party data utilization and the increasing challenges of customer data privacy regulations, there is an unprecedented high demand for technology solutions such as Meiro. While we have always been self-sufficient, this investment will help us address market demand, accelerate the development of our product and business, and strengthen our presence in the international markets while we have a competitive advantage," added Marlé-Zizková.

Founded in 2018 by Pavel Bulowski, Jana Marlé-Zizková, and Vojtěch Kurka, Meiro focuses on first-party data, analysing customers' digital identities to help brands recognise and track customers across various touchpoints.

"Meiro’s level of precision, scalability, and speed is crucial for businesses that manage large datasets and require quick adjustments to their marketing strategies. We’re thrilled to partner with them as they enter a new chapter and expand to new markets in Southeast Asia, Europe, as well as the Middle East," said Paul Santos, Managing Partner at Wavemaker Partners.

With the new funding, Meiro plans to grow its team from 50 to 70 members and aims to double its annual revenue. In 2024, the company plans to complete the integration of additional communication channels and build GenAI use cases into its platform, and introduce a new product.

"I believe that with the growth of our team, we will be able to fulfill new tasks and ambitions more effectively. In 2024, we plan to complete the integration of additional communication channels and build GenAI use cases into our platform. We will also introduce a brand new product. In addition, we are gearing up to penetrate the hugely promising Middle Eastern market after launching our initial partnerships and securing our first clients there in late 2023," said Pavel Bulowski, Chief Product Officer and Co-founder of Meiro.