ACERO, a premium fitness and personal training gym based in Sydney has a new brand campaign developed by Wellcom Sydney. Founded by celebrity trainer Jono Castano and CEO Amy Castano, has locations in Kensington and the Fullerton Hotel in Martin Place. The gym is known for its unique value proposition of providing a personal training experience that inspires intense loyalty. Its diverse community, known as #ACEROgang, is focused on achieving results through dedication, consistency, and hard work.

ACERO has previously gained attention through its celebrity clientele, including Rebel Wilson, Rita Ora, and Michael Clarke. However, the new campaign aims to shift the focus from the celebrity aspect to the hardworking trainers and the gym's purpose, 'Realise Your Potential'.

"ACERO is unlike any other gym, and this campaign is a look behind the usual sweat and muscle to the empowerment that comes when you strive to be the very best version of yourself," says Marnie Darren, Wellcom General Manager. The campaign includes a film that challenges the notion of a regular gym and showcases physical and mental strength.

"We wanted to create a film that challenges the notion of a regular gym and what it means to feel strong, mentally, and physically. There is a quietness about this film, capturing moments that are louder than words. After all, the greatest risk we will ever take is to be seen as we truly are," says Oli Hammerton, Wellcom Creative Director.

"This is the first time we have presented the brand in this way. It is an honest reflection of our values and purpose. Life has a way of throwing challenges our way, but it is in those moments that I find the strength and determination to rise above," says Jono Castano, Co-founder of ACERO.

"It’s an exciting time for ACERO. In October 2023 we launched our second location at the Fullerton Hotel Sydney and having Wellcom as our new strategic and creative partner brings our brand to life in a new and authentic way," says Amy Castano, Co-founder and CEO of ACERO.