Taboola has launched 'Abby', a generative AI technology designed to assist advertisers in initiating and managing campaigns.

The vendor is claiming Abby is an industry-first AI assistant, offering a conversational approach to creating and launching advertising campaigns.

According to Forrester industry data, 91% of advertisers are already using or considering the implementation of generative AI technology. The adoption of generative AI has seen a significant rise recently, primarily due to its potential to enhance efficiency, drive sales, and provide a better return on investment. A substantial 81% of advertisers believe that generative AI can boost sales for their organisations.

Built on over a decade of learnings from successful advertiser campaigns across Taboola, Abby enables advertisers to launch effective campaigns in minutes on a network of trusted premium publisher websites that reach over 600 million daily active users. In testing, advertiser campaigns launched with Abby were estimated to go live 75% faster than campaigns set up manually.

Abby takes care of every aspect of advertisers’ media plans, prompting users with simple questions that automatically build media plans based on any marketing objective. Abby also offers advanced generative AI creative features, allowing advertisers to create and modify images using a conversational approach.

"Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns,” said Adam Singolda, CEO at Taboola. “Abby democratises access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive. Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola.”

Taboola's platform, powered by artificial intelligence, is used by digital properties to drive monetisation and user engagement. The company has long-term partnerships with some of the world's top digital properties, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo.