Colenso BBDO has been named Pacific Agency of the Year by Cannes Lions for the second year running. The annual global rankings by Cannes Lions placed Colenso BBDO as the top agency across Australia, New Zealand, and the Pacific region.

The agency secured the regional top spot by winning five lions, including the Outdoor Grand Prix for 'Pedigree Adoptable'. The campaign, which used AI to turn every digital Pedigree ad into an ad for a shelter dog, was a significant winner for the agency.

In addition to the Grand Prix, Colenso BBDO also won a gold, silver, two bronze, and six shortlists. The 'Pedigree Adoptable' campaign is set to roll out globally, with every digital touchpoint of the Pedigree brand featuring an adoptable dog by 2026.

"Colenso has always aimed to be one of the best agencies in the world that just happens to be in New Zealand. It’s done that with scary consistency for decades, thanks to the brilliant Suits, Planners, Creatives, Producers, studio teams, digital makers, clients and rascals that have called Colenso home. I’m proud that this Colenso team is writing our own chapter and adding to that legacy by winning Pacific Agency of the Year again," said CEO of Colenso, Angela Watson.

CCO at Colenso, Si Vicars, said: "Winning a Grand Prix at Cannes seems so impossible that when it actually happens it’s a strange feeling. To win Grand Prix back-to-back is a privilege. Especially in one of the biggest categories at the festival. Our Agency of the Year title is testament to the talent of every single person at Colenso, and the endless ambition of our amazing clients."

Colenso BBDO's win also contributed to BBDO winning the Regional Network of the Year 2024.