The Outdoor Media Association (OMA) has appointed Brad Garbutt as Marketing Lead, charged with developing strategic marketing initiatives to promote the OMA and its measurement currency, MOVE.

Garbutt's marketing career covers experience at leading companies such as Dell Technologies, Apple, Network 10, and News Ltd.

"We are delighted to welcome Brad Garbutt to our team," said OMA CEO, Elizabeth McIntyre. "Brad’s reputation for being a creative and commercially minded marketer precedes him, and we are confident that his unique skill set will further enhance our marketing efforts as we continue to drive the industry forward.”

The OMA is the peak industry body representing most of Australia's Outdoor Media Display companies and production facilities, as well as some Media Display asset owners.

"I am honoured to join the team at OMA," said Brad. "OOH is a media channel that is constantly evolving. With over 12% growth in 2023, the increasing digitisation of the network and the incoming opportunity of AI all contributing to an exciting future for the OOH industry.”

Garbutt's role will commence at the end of May 2024.