Last month, Michael Whiteside joined QMS from IPG’s Kinesso to accelerate its programmatic digital-out-of-home growth and build a dynamic marketplace that delivers site level granularity, sophisticated planning, targeting and measurement – and demonstrable results. Here’s the plan.

Microsoft Advertising’s proprietary in-market audiences allow targeting across multiple high-value categories, built with rich behavioural intent signals from search and web activity. Nicole Prior unpacks how to reach them – and why gaming audiences demographics might surprise you.