EssenceMediacom hires Initiative APAC strategy chief to lead product, marketing

News 16 Jan 2023 - 1 min read

EssenceMediacom hires Initiative APAC strategy chief to lead product, marketing

By Staff writer

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Tags: EssenceMediacom Matt Scotton

EssenceMediacom has hired Matt Scotton as Chief Product and Marketing Officer across ANZ. Scotton was formerly APAC strategy chief at Mediabrands' Initiative.

Matt Scotton has been hired to lead EssenceMediacom's growth and product strategy. He also joins the agency's ExCo. Formerly Initiative's APAC Chief Strategy Officer, Scotton has also held senior roles at UM, Naked and Zenith across a two-decade career to date.

"Matt will play a vital role in building the product, sharing our story and helping drive growth for our clients. Matt has deep media and communications knowledge, creative flare and boundless energy," said EssenceMediacom ANZ CEO, Pat Crowley. "He is a proven collaborator with local regional and global experience, and he shares our vision that our industry can make the world a better place."

Scotton said he is "thrilled" to land "a dream role" at the firm. "I’m looking forward to working with our national teams to harness our combined expertise, experience and vision to make best use of the technologies available now and the on the horizon."