Nine's Big Ideas Store returns

News 15 Jul 2019 - 2 min read

Nine's Big Ideas Store returns

By Nine - Media release

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Nine's Big Ideas Store is back to showcase what the network's Powered marketing solutions can do for brands.

The pop-up stores open in Sydney this week and Melbourne next week.

“The Big Ideas Store will explore what it takes to realise big ideas, and just how powerful they are in driving sales and business growth," said Nine chief sales officer Michael Stephenson.

“This year we will showcase an even wider range of products and opportunities through our leading publishing brands, The Sydney Morning Herald, The Age and The Australian Financial Review, which allow brands to connect to new audiences.”

The stores will be used to host hackathons, where marketers and agency partners tap into Powered’s capability to collaborate on the development of new ideas.

New research will be launched, in partnership with the Human & Cultural Strategy team of FiftyFive5, called The End of Men and Women, examining the role of gender in today’s marketing and whether marketers need to examine changes in society in their marketing.

The Big Ideas Store will also host a number of client and content sessions aimed at inspiring marketers to embrace creativity at their core, be brave in their marketing endeavours, and think big for the year ahead.

“The next two weeks are really a celebration of all that makes marketing and advertising exciting, interesting, fun and impactful for brands and consumers,” said Liana Dubois, Director of Powered.

“The Big Ideas Store exists to celebrate big marketing moments. It’s an opportunity to embrace the art of marketing and bring balance to the conversation at a time that has seen the pendulum swing too far into the science."