The Australian Football League (AFL) has extended its partnership with Unilever's OMO brand until the end of 2026. The collaboration, which began in 2022, will see OMO continue its roles as the Official Changeroom Partner, Official Laundry Partner, and Official Fabric Care Partner of the AFL.

AFL General Manager Commercial, Peta Webster, said: "The AFL is delighted to extend our partnership with OMO as the official changeroom and laundry partner for a further three years. OMO continues to help Australians play on across all facets of our game, from mud stains on the field to tomato sauce stains in the stands."

In 2024, OMO will also become the sponsor of 16 club trainers' vests, with the brand's OMO Ultimate tier leading the charge.

"In 2024, we see our partnership spearheaded by the brand’s OMO Ultimate tier, the gold standard in laundry," said Marketing Manager Homecare, Annie Lucchitti. "We are sure our 2024 activity will see OMO Ultimate rise to the next level with our partner clubs and trainers sure to put our product through its paces."

Head of Homecare Unilever ANZ, Lorna Ash, said: "As a Homecare business with Australia’s number one laundry brand, we have been focused on bringing top performance products into Australian homes for decades. In a similar way we have watched the AFL continue to grow and raise the bar in the sporting industry. We are thrilled to continue the partnership with the AFL as the Official Laundry Partner of Australia’s much-loved sport."