Val Morgan taps Taboola to boost engagement, growth

News 15 Feb 2021 - 1 min read

Val Morgan taps Taboola to boost engagement, growth

By Nicola Riches - Contributing Editor

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Val Morgan Taboola The Latch Popsugar thrilllist.com

Val Morgan Digital (VMD) has struck a deal with digital recommendation firm Taboola to boost news and video views across owned channels The Latch, thrillist.com and women’s lifestyle platform Popsugar Australia.

What you need to know:

Val Morgan to embed Taboola content suite into owned channels
New deal designed to bolster VM's The Latch, Popsugar and thrillist.com
Taboola data sets power three digital offerings: 'The Feed', 'Video' and 'Newsroom'

Val Morgan Digital (VMD) has struck a deal with digital recommendation firm Taboola to boost its content offering across owned channels The Latch, thrillist.com and women’s lifestyle platform Popsugar Australia.

Taboola’s Feed, Video and Newsroom products will sit in the VMD digital portfolio. Taboola claims its product are powered by datasets based on 1.5 billion users.

The Feed is a vertical-scrolling content push that delivers articles and videos. The Video platform will be integrated within the sites, playing videos when in-view and initiated by the user. The Newsroom is designed to assist writers and editors in making informed editorial decisions to increase readership via real-time data and analytics.

“We’re looking forward to working with Taboola and utilising their suite of products to further enhance our engagement, deliver our content to new audiences and ultimately to drive revenue for the business," said Val Morgan Digital Managing Director Brian Florido.

Taboola has a global presence with its products integrated into the likes of CNBC, NBC News, Business Insider, The Independent and El Mundo. The company claims more than 13,000 advertisers use its technology to reach over 500 million daily active users.

“Our products will enable VMD to breathe new life into content on its channels and share it with new audiences,” said Taboola CEO and Founder Adam Singolda.