Real Insurance, a player in the direct insurance market since 2005, has appointed independent agency Paper Moose as its creative partner.

The collaboration is part of Real Insurance's strategy to evolve and re-engage its customer base, with Paper Moose set to optimise the insurer's brand positioning in a competitive landscape.

Paper Moose, initially a production house and design studio, now boasts full-service agency capabilities. The agency's Founding CEO, Nick Hunter, lauded Real Insurance's commitment to effectiveness and direct marketing fundamentals.

“What drew us to this pitch was Real Insurance’s commitment to effectiveness and their dedication to direct marketing fundamentals. We are an agency that has built a business model focused on shortening the distance between strategic ideas and results, so that's a pretty exciting pairing and we look forward to engaging with their audience through clever direct response creative in the coming years,” Hunter said.

Chief Marketing Officer at Real Insurance, Simon Hovell, praised Paper Moose's creativity and production capabilities. “Paper Moose’s breadth of creativity really impressed us, as well as their production capabilities. We look forward to collaborating together to drive growth across our product suite,” he stated.

The win for Paper Moose follows recent pitch successes with Cancer Australia, CSIRO, and Mitsubishi Electric.