Adobe and TikTok have announced what they describe as a first-of-its-kind integration with TikTok’s Creative Assistant. The integration aims to make ideating, creating and optimising video content for TikTok quicker, easier and more effective. TikTok’s Creative Assistant is now available as an add-on in Adobe Express, a tool for social content creation.

TikTok reports that when videos are optimised for their platform, 74% of viewers say the content stands out. Brands creating ads optimised for TikTok reportedly experience 3.3x more action in outcomes, driving significant clicks, likes and shares compared to other platforms.

The Creative Assistant add-on is designed to reduce the time, effort and resources required to work across different platforms for each stage of the content ideation, creation and distribution process.

The partners claim it provides access to thousands of professionally-designed templates, Adobe Stock video clips, audio, stickers and an Adobe Express TikTok video creator. The add-on helps users ideate, generate creative ideas and refine TikTok-first video content and best practices, trends, hashtags and insights. Users can schedule and publish optimised content directly to TikTok without leaving Adobe Express, they say. "The new Creative Assistant add-on in Adobe Express reduces the time, effort and resources required to work across different platforms for each stage of the content ideation, creation and distribution process," said Stacy Martinet, Vice President of Marketing Strategy and Communications, Adobe. "We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform, to help make content that delivers real business value for our customers."

"At TikTok, we are always finding innovative ways for brands, advertisers and creators to create engaging, fun and impactful content that resonates with the TikTok community," said Sofia Hernandez, Global Head of Marketing at TikTok. "We're excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love. Having the ability to ideate, create and post all within Adobe Express further enables businesses of all sizes to create for TikTok at scale."

The TikTok Creative Assistant add-on for Adobe Express is now available in English wherever TikTok is available for all free and Premium Adobe Express users. Adobe is a company that is changing the world through digital experiences.