Flying high: Qantas and oOh!media extend 20-year traveller ad deal

News 14 Feb 2022 - 2 min read

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Tags: Qantas oOh!media digital OOH OOH

Qantas has re-signed with oOh!media to deliver targeted advertising across the touchpoints involved in air transport. oOh! will deliver the content across lounges, on flights, on the Wi-Fi and at entry points.

What you need to know:

oOh!media has extended a more than two decade agreement to deliver advertising and content across Qantas’ Clubs, Business Lounges, inflight entertainment and digital signage.
oOh!’s chief commercial and product officer Robbie Dery says the renewed partnership shows the relationship remains strong and successful.

oOh!media has extended its partnership with Qantas to place ads inside the airline’s airport clubs, business lounges, inflight entertainment and Wi-Fi networks.

The relationship between Qantas and oOh! has lasted more than 20 years and allows advertisers to target airline passengers consistently as they move through Australia’s airports and aircraft.

“At a time when advertisers are prioritising attention and it’s become harder to find high value audiences than ever before, this unique platform has the ability to not only reach them at scale, but hold their attention throughout their end to end journey,” Robbie Dery, oOh!’s chief commercial and product officer, said.

The OOH company’s contract with Qantas includes inventory across touchpoints including:

Qantas Clubs (Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra)
Qantas Business Lounges (Sydney, Melbourne, Brisbane, Perth, Canberra)
Inflight Qantas entertainment both on screens and within the Qantas app (Domestic & International)
Digital signage in foyers and entry points at Qantas Lounges and Clubs
Non-skippable pre-rolls on inflight Qantas Wi-Fi domestic networks