Patrick Forth, former Managing Director of the Boston Consulting Group in Australia, has been appointed as the new Chairman of Fabulate, an Australian influencer marketing platform. Forth brings over three decades of experience advising onshore and offshore media/technology companies. His expertise was recognised in 2022 when he was named on The Australian Financial Review's list of most influential consultants.

This appointment coincides with Fabulate's five-year anniversary. Over the past half-decade, the company has established itself as a significant player in the Australian creator economy, partnering with the majority of Australia's influencer and PR agencies.

Forth's appointment comes at a time when Fabulate is making strides in the tech space. The company recently launched SparQ, an AI-powered suite of tools designed to enable marketers and their agencies to efficiently scan thousands of hours of content across platforms like TikTok, Instagram, and YouTube.

Fabulate's technological advancements have not gone unnoticed. The company was shortlisted for Deloitte's Tech Fast 50 award in October and won Australia's Best Influencer Marketing Technology award at the AIMCO Awards earlier this year. Fabulate's technology connects social creators and journalists, streamlines production through workflow management tools, and enables seamless distribution across leading publishers and native ad tech solutions.

Toby Kennett, CEO of Fabulate, expressed his excitement about Forth's appointment, stating, "We are thrilled to welcome Patrick onto the board. He has a stellar track record of helping technology companies scale their operations and sustainably build their businesses. It is great to have someone of Patrick's calibre on the board as Chairman of Fabulate as we continue to grow our operations and innovate in exciting new ways."

Forth also shared his enthusiasm about his new role, "I am excited to become Fabulate's Chair. Fabulate has a great team and a powerful solution that brings workflow software and AI to influencer marketing, an important channel to market for brands looking for a more effective presence on social media platforms. They have already demonstrated success in this dynamic and growing market."