Wavemaker Brisbane, Elevencom, and Perfection Fresh have teamed up to launch a national campaign for Calypso Mangoes. The campaign utilises Wavemaker Brisbane's proprietary planning tool, CX Journey, to generate consumer behaviour insights and develop an audience-first approach. The campaign positions Calypso as the must-have mango of the season and leverages innovative media formats across Screens, Special Builds, OOH, Digital, Social, Search, and Partnerships, including a 3D OOH feature.

The 3D OOH feature, set to run across both QMS and Cartology, uses anamorphic illustrative design to transform OOH from a static display to a 3D experience. "Embracing innovative formats like 3D OOH, custom builds, and content partnerships allows us to capture consumers’ attention and drive impact. In collaboration with Wavemaker and Elevencom, we’ve brought the Calypso brand to life as an immersive 3D experience, whilst ensuring consistent use of distinctive assets, which is crucial for building and maintaining brand salience," said Imogen Speck, Brand Manager at Perfection Fresh.

Wavemaker Brisbane has also partnered with oOh! Media to transform selected bus shelters into giant Calypso Mango boxes. Jane Sullivan, Wavemaker Brisbane Managing Director, said, "This campaign showcases Wavemaker Brisbane's commitment to delivering innovative and impactful campaigns for our clients – and having fun while we do it. By amplifying the key sensory elements of Calypso Mangoes, we created a truly immersive experience across channels, setting the stage for a summer of mango indulgence."

The campaign also includes a “Christmas with The Weekly” collaboration with Are Media’s The Australian Women’s Weekly, positioning Calypso Mangoes as the hero ingredient for Aussie Christmas recipes and celebrations. "We’ve been developing creative for Calypso over many mango seasons, and it’s always a fun challenge coming up with new and engaging ways of communicating Calypso’s core proposition of irresistibility. We were thrilled to partner with the team to help create these eye-catching executions," said John McLachlan, Director Operations at Elevencom.

The campaign will run until the end of January 2025.