Brand activation agency, Because ANZ, has announced the appointment of Chloe Woodhouse as its new Director of Growth. This newly created role is aimed at accelerating business development across Australia and New Zealand. Because ANZ collaborates with renowned brands such as Woolworths, Sydney Water, Kraft Heinz, and AGL, blending live shopper and digital experiences to build relationships between brands and consumers.

The Q3 IPA Bellwether Report indicates that investment in events is on the rise, ranking second as the best-performing mode of marketing from a budgeting perspective. Woodhouse, with over 14 years of experiential marketing experience, was previously the client development manager at UK experiential and creative agency, Smyle. She has also worked at Event Concept, London and Encore, Australia.

"Chloe's appointment is a pivotal moment for us as brands across Australasia increasingly seek to connect with consumers in more impactful ways. Her proven track record in driving business growth through strategic sales and marketing initiatives and strong client relationships makes her the perfect fit to lead our business development and ensure we continue to deliver exceptional results for clients," said Meredith Cranmer, co-founder and managing director at Because ANZ.

Woodhouse added, "This is an exciting time for brands in Australia and New Zealand as they seek to forge deeper and stronger connections with consumers. These brands want to invest with an experienced agency partner, such as Because, which effectively leverages experiential, social and digital to ignite growth. I'm thrilled to be joining the dynamic Because ANZ team and bring my expertise in building strong client relationships, and crafting successful sales strategies to the agency."