Streaming giant Netflix and the Taronga Conservation Society have joined forces for a summer campaign running from 10 November to 2 February 2024.

The centrepiece of the collaboration is Netflix's iconic Marquee billboard, strategically placed against the backdrop of Sydney Harbour's landscape as viewed from the zoo. The Marquee, made from 93% sustainable materials, aligns with Netflix's commitment to environmental sustainability. It will feature real-time jokes, memes, and reactions, reflecting the pulse of what Australians are watching and discussing each week.

The partnership is set to bring a blend of entertainment and conservation awareness to Sydney's iconic Taronga Zoo.

In addition to the Marquee, the partnership includes screenings of Netflix family and wildlife stories at the Taronga Centenary Theatre. These screenings will focus on local and global wildlife education, sustainability, and conservation themes, aiming to engage audiences in a meaningful way.

"With a variety of new films and shows releasing every week throughout the year, the fandom and social discourse surrounding Netflix are fast and constantly evolving," Tony Broderick, Director of Marketing for Netflix Australia & New Zealand, said. "Now standing proudly as a fully-fledged character alongside fan favourites like Eleven, Wednesday, and Quinni, we are so excited to bring the Netflix Marquee to Sydney and bring online conversations into the real world."

The partnership also extends to supporting Taronga Conservation Society Australia's conservation efforts to protect Australia's endangered Koala population. Taronga is developing a conservation toolkit for the long-term survival of wild Koala populations, a cause that Netflix is now backing.

Leila Davis, Divisional Director, Marketing Communication and Fundraising, Taronga Conservation Society Australia, highlighted the power of storytelling in their work.

"Storytelling is at the heart of what we do at Taronga, and it's one of the most powerful ways we can engage our guests and the wider public to secure a shared future for wildlife and people," she said. "We're so excited to join forces with Netflix, showcase some first-class and inspiring content, all whilst supporting our vital conservation efforts to protect the beloved Koala populations for future generations."