Initiative’s Chris Colter and MediaCom’s Sophie Price named Co-Chairs of MFA Awards, MFA Ex, replacing Uber’s Joe Lunn

News 13 Oct 2022 - 3 min read

Initiative’s Chris Colter and MediaCom’s Sophie Price named Co-Chairs of MFA Awards, MFA Ex, replacing Uber’s Joe Lunn

By Staff Writer

MFA Ex Co-Chairs Chris Colter and Sophie Price.

L-R: Incoming MFA Awards and MFA Ex Co-Chairs Sophie Price and Chris Colter.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

After five years as MFA Awards Chair, Joe Lunn joined Uber earlier this year and stepped down. Now Initiative and MediaCom’s Chief Strategy Officers, Chris Colter and Sophie Price, will step into the role as Co-Chairs. MFA CEO Sophie Madden said they were both committed to promoting the media communications industry and delivering long-lasting change.

What you need to know:

Initiative’s Chris Colter and MediaCom’s Sophie Price have been named CoChairs of the MFA Awards and MFA Ex.
They replace Joe Lunn, who stepped down after joining Uber earlier this year.

The Media Federation of Australia has named Sophie Price, MediaCom’s Chief Strategy Officer, and Chris Colter, Initiative’s Chief Strategy Officer, as the new Co-Chairs of the MFA Awards and MFA EX.

Price and Colter take over from Joe Lunn, who left the role after joining Uber as APAC Head of Media earlier this year.

“In Sophie and Chris, we have two passionate and energetic leaders who will continue to elevate and demonstrate the effectiveness of media agencies’ work, and our ability to deliver long-lasting change,” Sophie Madden, MFA CEO, said. The MFA is the peak body representing media communication companies.

Colter said both the MFA Awards and the MFA Ex conference have sat on a pedestal for him, and he was looking forward to promoting “world class” Australian media strategy and implementation.

Price said the MFA program has had a “transformational effect” on her own career and she wanted to shine a light on high quality work.

Lunn had been a part of the MFA Awards Committee for seven years, including five years as Chair. Madden thanked him for his passion and commitment.

“In leading the revamp of the MFA Awards program to focus around effectiveness and adding greater rigour to the selection of finalists, and in designing the MFA EX conference program in 2019 and 2021, Joe made a lasting impact on our industry while always being positive, passionate and undaunted. We wish him well in his new role,” she said.