QMS hires new CMO, readies City of Sydney rollout

News 13 Sep 2021 - 2 min read

QMS hires new CMO, readies City of Sydney rollout

By Sam Buckingham-Jones - Senior Writer

QMS has named Tennille Burt as its new CMO

“I am delighted to be joining the QMS team during what can only be described as an enviable period of business acceleration," incoming CMO Tennille Burt said.

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Tags: QMS out of home digital out of home

Former Melbourne Fashion Festival sales and marketing boss Tennille Burt has been hired as QMS’s new Chief Marketing Officer as the firm prepares to launch the City of Sydney rollout in earnest.

What you need to know:

QMS has appointed Tennille Burt as its new CMO, after Sara Lappage was promoted to COO – Customer in May.
Burt, the former Head of Sales and Marketing at Melbourne Fashion Festival, will immediately oversee all marketing operations as QMS prepares for the City of Sydney rollout.

QMS has appointed Tennille Burt, the former Head of Sales and Marketing for the Melbourne Fashion Festival, as its new Chief Marketing Officer.

Burt, who has experience with major events and media, will immediately oversee all marketing operations across the business and form a part of the leadership team.

The starts in the role after former CMO, Sara Lappage, was promoted to QMS Chief Operating Officer – Customer in May.

The appointment comes shortly before the company takes over the City of Sydney Out of Home contract.

“With the City of Sydney rollout around the corner, along with our continued investment into usable data and more effective research, Tennille’s significant brand experience is the perfect complement to lead our marketing efforts through our next evolution as a digital and data led media business,” Lappage said.