The Monkeys appoint Thomas Marcusson as new Creative Director

News 13 Jul 2020 - 2 min read

The Monkeys appoint Thomas Marcusson as new Creative Director

By Press release - The Monkeys

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Interactive artist Thomas Marcusson has been appointed creative director at The Monkeys, part of Accenture Interactive.

With Swedish origins and a career spanning Sydney, Auckland, Oslo, Paris and London, Marcusson is deeply interested in how technology meshes with culture and how that shift can be utilised in brand communications.  

Commenting on his new appointment, Marcusson says: “Being part of the wider Accenture Interactive family allows us to explore new digital opportunities and ideas while keeping creativity and culture close to heart, which is what attracted me to the role in the first place.”

A recipient of major industry awards from Cannes, Clio’s and the Effie Awards, Marcusson is behind globally celebrated work including the Australian Tennis Open App, the Best Ball Boys in the World, Snapchat Scholarships and the Nissan Pay with Energy Café.

Marcusson is also a tech-based artist whose work is regularly displayed in New York, London and Paris. His next installation, DJ Moss, is set to show at RMIT Gallery in Melbourne.  

The Monkeys executive creative director, Vince Lagana, adds: “We are very pleased to welcome Thomas to our creative team. On top of his impressive track record of globally celebrated campaigns, his credentials as an interactive artist means he also brings a fresh digital perspective to our team and clients.